Privacy policy
Mix Visuals is a trading name of Cart Assist Limited. See also our terms and conditions.
1Who's responsible for your data
Mix Visuals is run by Cart Assist Limited (company number 09557701, registered office 4 Capricorn Centre, Cranes Farm Road, Basildon, Essex, SS14 3JJ). We're the controller of the personal data described here. Our ICO reference is C2077493.
For anything to do with your data, email privacy@mixvisuals.com, or write to us at Acres Wild, Borough Green Road, Ightham, TN15 9HS.
2What we collect
| When | What |
|---|---|
| Free preview | The first 30 minutes of the mix you upload. If you choose to give them, your email address and mobile number, and whether you ticked the marketing box (with the time you did). |
| Your account | Your name, email address, DJ name and password (stored in scrambled form by our sign-in provider; we can't read it). If you sign in with Google, we get your name, email address and profile picture from Google. |
| About you (optional) | If you choose to tell us in your account: your real name, mobile number, country and town, the genres you play, how you'd describe yourself as a DJ, where you play, and your social channels. |
| Orders | The mixes you upload and the analysis of them (beats, drops, track changes). Your choices for each video, any logo and track titles you add, the finished videos, your order history, your minutes balance and your plan. |
| Payments | Stripe handles your card, and we never see the full number. Stripe tells us limited details such as the card type, its last four digits, its expiry date, and whether a payment succeeded. |
| Messages | What you send us through support, revision requests and email, and our replies. |
| Feedback | If you take part, what you tell us about Mix Visuals by phone call, email or WhatsApp, and our notes of those conversations. |
| Affiliates | Your referral link, who signed up and bought through it, your reward choice and your rewards. If you arrived through someone's link, which account referred you. Stripe collects your identity and bank details for cash payouts. |
| Gallery | The video link and DJ name you give us when you opt in. |
| Using the website | Device and browser type, IP address, pages visited and how you arrived, through cookies and similar tools (section 9). Error reports when something breaks, with your personal details removed first (section 5). |
Your mix may include voices, or the names of artists or other people. We process it only to make your video.
3How we use it, and our lawful basis
| Purpose | Lawful basis |
|---|---|
| Making your preview and videos, delivering them, and sending service messages about them. That includes the preview link, the "your preview is ready" text, approval reminders and download expiry reminders. | Contract (doing what you asked us to) |
| Running your account, taking payments, managing plans and minutes, handling revisions, refunds and support | Contract |
| Running the affiliate scheme and paying rewards | Contract |
| Choosing which looks, guides and examples to show you, using what you've told us under About you | Legitimate interests (making the service fit the music you play). You can change or clear these details in your account at any time. |
| Keeping tax and accounting records | Legal obligation |
| Keeping the service secure, preventing fraud and free-minute abuse, fixing faults, and logging what our staff do in the admin system | Legitimate interests (running a safe, working service) |
| Understanding how the website is used and improving it, using analytics cookies and survey answers | Consent for cookies. Legitimate interests for feedback you choose to give. |
| Sending news about new worlds and offers by email or text | Consent (only if you tick the box; it's never pre-ticked) |
| Measuring and targeting our adverts with the Meta pixel | Consent through the cookie banner |
| Showing your video link in our gallery | Consent |
We don't use your audio, analysis or videos to train AI models. We don't sell your personal data.
Our software uses automated analysis to pick worlds and cut points for your music. It makes no decisions about you that have legal or similarly significant effects.
4Marketing
We only send marketing if you've ticked "Send me new worlds and offers by email or text". You can stop at any time using the unsubscribe link in any email, by replying STOP to a text, or by emailing us. Service messages about your orders aren't marketing, and you'll still get them while you have an active order or account.
5Who we share it with
We use these providers to run Mix Visuals. Each one processes your data only on our instructions, under a written contract.
| Provider | What for | Where |
|---|---|---|
| Supabase | Our database and account sign-in | London, UK |
| Cloudflare (R2) | Storing uploaded mixes and finished videos | EU |
| Stripe | Card payments, holds, saved cards, refunds, tax and affiliate payouts | Ireland and USA |
| Vercel | Hosting the website and app; cookie-free website analytics | USA and global network |
| Sentry | Reporting software errors, with names, emails and payment details removed first | EU |
| Our customer messaging provider | Sending service and (with consent) marketing emails and texts, and holding customer records for support | USA, with support staff in India |
| Sign in with Google (if you choose it); Google Tag Manager and Google Analytics, with your consent | USA and EU | |
| Meta | The Meta pixel, with your consent, to measure our adverts; WhatsApp, if you give feedback that way | USA and Ireland |
Videos are rendered on computers we operate ourselves in the UK. Only the people who run Mix Visuals can see customer data, each according to their role. Our operator role can see names, emails, mixes, render jobs and support messages, but not payment details.
Stripe also acts as an independent controller for some data (for example to prevent fraud and meet financial regulations), under its own privacy policy. With the Meta pixel, Meta and we are joint controllers for collecting the data, and Meta's own policy covers what it does with it afterwards.
We may also share data with our professional advisers, with HMRC or other authorities where the law requires it, and with a company that takes over the Mix Visuals business (section 11).
6Transfers outside the UK
Our database is in London and customer files are stored in the EU. Some providers above are based in the USA, and our customer messaging provider also gives support from India. Where personal data goes outside the UK, we rely on one of the following:
- UK adequacy regulations (for the EU, and for US companies certified under the UK Extension to the EU-US Data Privacy Framework); or
- the UK International Data Transfer Agreement, or the EU Standard Contractual Clauses with the UK Addendum. Our customer messaging provider is covered this way, including the UK Addendum.
You can ask us for a copy of the safeguards that apply.
7How long we keep it
| Data | How long |
|---|---|
| Audio from the free preview, or from any mix you don't order with | Deleted 7 days after upload, along with its analysis |
| Audio from an order | Deleted 7 days after the video is delivered, along with its analysis |
| The edit plan for a video (used for revisions) | As long as the finished video is kept (below), so revisions work during that time |
| Finished videos | 7 days on pay as you go, 1 month on Creator, 3 months on Pro, or longer if you pay to extend. No backups are kept. |
| Free-preview email or mobile, with no account and no marketing consent | 12 months |
| Account details | While your account is open, then deleted within 30 days of closing |
| Orders, payments, invoices and affiliate rewards | 6 years from the end of the tax year they relate to, as UK tax law requires |
| Marketing consent and opt-out records | While you're subscribed, then 2 years as proof of what you agreed to |
| Support messages | 2 years after the conversation ends |
| Staff action logs | As long as the records they relate to |
| Error reports (no personal details) | Sentry's standard retention, up to 90 days |
8Keeping it safe
We keep your data secure in these ways:
- Your data is encrypted in transit.
- Each account can only see its own data, and access is enforced inside the database itself.
- Uploads go straight from your browser to secure storage, using time-limited links.
- Staff accounts have separate roles, and staff actions are logged.
- Card details are kept only by Stripe.
If a breach puts your rights at risk, we'll tell you and the ICO as the law requires.
9Cookies
| Type | What they do | Provider |
|---|---|---|
| Essential | Keep you signed in, remember your cookie choice, protect checkout against fraud | Mix Visuals, Supabase, Stripe |
| Analytics (cookie-free) | Count page visits in aggregate, without cookies or identifying you | Vercel Web Analytics |
| Analytics (optional) | Help us understand how the site is used (Google Analytics, loaded through Tag Manager) | |
| Marketing (optional) | Measure our adverts and show them to people likely to be interested. Remember, for 60 days, which DJ's referral link brought you, so they get their reward. | Meta (via Google Tag Manager); Mix Visuals |
Tags loaded through Google Tag Manager only run once you've consented to their type.
10Your rights
You have the right to:
- ask for a copy of your data;
- have it corrected;
- have it deleted;
- restrict or object to how we use it;
- receive it in a portable format; and
- withdraw consent at any time.
Email privacy@mixvisuals.com to use any of these rights. We'll reply within one month. Some rights have limits (for example, we must keep tax records), and if one applies we'll tell you why.
If you're unhappy with how we've handled your data, please tell us first. You also have the right to complain to the Information Commissioner's Office (ico.org.uk, 0303 123 1113), or, if you live in the EU, to the data protection authority where you live.
11If the business changes hands
We plan to move Mix Visuals into its own company if it grows. If that happens, or the business is sold, your data will pass to the new company so it can keep providing the service. It will be used under this policy. We'll tell you before the transfer and name the new controller.
12Age
Mix Visuals isn't for anyone under 16, and we don't knowingly collect data from them. If you think a child under 16 has given us data, email us and we'll delete it.
13Changes to this policy
We'll post any changes here with a new effective date. If a change affects how we use your data, we'll email account holders beforehand.